Strategy•Editorially reviewed September 5, 2026
AI Search Content and Measurement Checklist
This checklist is a review aid, not a scoring model or recipe for citations. Mark an item complete only when a reviewer can inspect the supporting artifact.
Technical access
- Priority URLs return the intended status and content.
- Canonical and indexation directives match editorial intent.
- Important text is visible without authentication.
- Internal links reach priority pages.
- Structured data validates and matches visible content.
- Sitemaps and robots rules are reviewed for accidental conflicts.
Facts and editorial evidence
- Organization, product, location, people, and policy facts are consistent.
- Consequential claims have a source, scope, owner, and review date.
- External facts link to suitable primary sources.
- Comparisons disclose criteria and commercial interests.
- Examples are labeled and not presented as outcomes.
- Stale, unsupported, or duplicate passages are removed.
Page usefulness
- The intended audience and question are documented.
- A direct answer includes necessary qualifications.
- Headings describe distinct sub-questions.
- Limitations, prerequisites, and update dates are visible.
- Links help readers verify or continue the task.
- Accessibility and normal editorial review are complete.
Observation and governance
- Prompt selection and collection conditions are written.
- Complete responses and displayed links are retained.
- Counts include denominators and exclusions.
- Inputs are not reported as assistant outcomes.
- Release and repeat-test dates are logged.
- Owners, privacy controls, retention, and handover are assigned.
Limits and next step
Not every item applies to every site. Record “not applicable” with a reason, prioritize confirmed user or technical problems, and do not convert the completed-item count into a visibility promise.