Case Studies · Results reported by Appear

    Real businesses.
    Published results.

    See how businesses are becoming easier to find in AI search. Explore Appear's published client results, with the work, measurements and original sources behind each story.

    Appear client work, summarized by The Rank Collective. Provider-reported results are not guarantees of future performance.

    HVAC & home servicesForney, Texas

    Copeland Home Services

    On the same 15 local HVAC questions, Appear recorded Copeland in 12 Gemini answers, up from five. The questions described a service need without supplying the company's name.

    2.4×

    As many named Gemini answers

    5 → 12

    Named answers out of 15

    Gemini: June–August vs. September 2026

    Read case study Source: Appear
    Local roofingLong Beach, California

    BYLTup

    Appear reports a 73% ChatGPT mention rate and a 64% citation rate for the Long Beach roofer after eight weeks, alongside 18 published answer pages.

    73%

    ChatGPT mentions, eight-week window

    64%

    ChatGPT citations, eight-week window

    Eight-week snapshot; paired checks July–August 2026

    Read case study Source: Appear
    Insurance claimsUnited Kingdom

    Imperial Claims

    Appear's twelve-week snapshot reports 69% ChatGPT mentions and 58% citations. A separate seven-question comparison tracked the initial change after four answer pages went live.

    69%

    ChatGPT mentions, twelve-week snapshot

    58%

    ChatGPT citations, twelve-week snapshot

    Twelve-week snapshot; first cohort live June 16, 2026

    Read case study Source: Appear
    B2B softwaresimpliphiai.com

    SimpliphiAI

    Appear reports a 56% ChatGPT citation rate in August after publishing 17 answer pages. Across its separate same-question comparison, citations rose from 16% to 23%.

    56%

    ChatGPT citations, August snapshot

    16 → 23%

    Same-question citation rate

    August 2026 snapshot and separate paired comparison

    Read case study Source: Appear
    Marketplaceshomigomarkets.com

    Shomigo Markets

    Appear reports 12× AI-crawled pages and 340% more product citations for a JavaScript-heavy marketplace, without changes to the site's application code.

    12×

    AI-crawled pages, reported by Appear

    340%

    More product citations, reported

    Published implementation timeline: days 1–30

    Read case study Source: Appear
    Aesthetic medicineNew York City

    Dr. Gerstman

    Appear reports 3.6× AI-referred consultation interest after structuring treatment and physician information across 14 service and consultation pages.

    3.6×

    AI-referred consultation interest, reported

    14

    Treatment and consultation pages structured

    Published implementation timeline: weeks 1–12

    Read case study Source: Appear

    Know what the numbers mean.

    Mentions, citations, crawler activity and consultation interest measure different things. Each case study preserves the source's measurement period and explains what is—and isn't—supported. These are Appear's client results, not claims of TRC client engagements or independently verified outcomes.

    Measurement planning resources
    Legal services measurement guideB2B software measurement guide

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