Appear client case study

    BYLTup reached 73% ChatGPT mentions after eight weeks.

    BYLTup · Local roofing · Long Beach, California

    Appear reports a 73% ChatGPT mention rate and a 64% citation rate for the Long Beach roofer after eight weeks, alongside 18 published answer pages.

    Client results reported by Appear

    Read the original study

    Eight-week snapshot; paired checks July–August 2026. This is TRC's summary of Appear's client work, not a TRC engagement or an independently verified result.

    Source reviewed . Results vary by question, platform and measurement period.

    73%

    ChatGPT mentions, eight-week window

    64%

    ChatGPT citations, eight-week window

    2.5×

    OpenAI crawler hits vs. late July

    18

    Published answer pages

    The Challenge

    BYLTup needed to appear for specific local roofing questions: licensing in Long Beach, emergency leaks and GAF-certified contractors.

    Appear's early checks on those service questions named competitors or no provider. The publication describes a lack of answer pages that engines could cite.

    Appear's approach

    Appear published service-specific answer pages in WordPress and tracked both named mentions and source citations.

    May 22, 2026

    First answer pages live

    The first BYLTup pages were published into WordPress.

    May–August 2026

    Build service coverage

    The published set reached 18 pages covering licensing, emergencies, certification and local services.

    Late August 2026

    Compare paired questions

    For 36 questions present in both early-July and late-August windows, overall mentions rose from 68% to 79% and citations from 42% to 55%.

    Work described in the study

    WordPress answer-page publishing
    Local licensing and service content
    Emergency roofing and certification pages
    Paired-question monitoring with separate mention and citation measures

    Reported results

    The eight-week ChatGPT snapshot reports 73% mentions and 64% citations. OpenAI crawler hits were 2.5 times the late-July level.

    For the licensed Long Beach roofer question, the source reports a change from no named answers to seven of eight, rounded to 88%.

    Results were not uniform across engines: the same publication reports Gemini mentioning BYLTup on 83% of answers but citing it on only 3%.

    Measurement context

    • The 36-question paired comparison and the headline ChatGPT snapshot are different reported measures. The article does not provide the full raw-response denominator for every headline percentage.
    • A mention is not a citation, and crawler requests are not customer visits or leads. No revenue or booking increase is claimed in this summary.
    View the complete source on Appear

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