Appear client case study

    Imperial Claims reached 69% ChatGPT mentions twelve weeks in.

    Imperial Claims · Insurance claims · United Kingdom

    Appear's twelve-week snapshot reports 69% ChatGPT mentions and 58% citations. A separate seven-question comparison tracked the initial change after four answer pages went live.

    Client results reported by Appear

    Read the original study

    Twelve-week snapshot; first cohort live June 16, 2026. This is TRC's summary of Appear's client work, not a TRC engagement or an independently verified result.

    Source reviewed . Results vary by question, platform and measurement period.

    69%

    ChatGPT mentions, twelve-week snapshot

    58%

    ChatGPT citations, twelve-week snapshot

    0 → 31%

    Mentions on seven paired questions

    4

    First answer pages verified live

    The Challenge

    Imperial Claims is a UK loss assessor serving people with landlord, flood and declined-insurance claims. Buyers ask about specific situations and no-win-no-fee support.

    The first cohort had seven questions that could be checked before and after publication. Appear distinguishes that cohort from a later, larger prompt library.

    Appear's approach

    Appear published an initial set of four WordPress answer pages and kept the first paired-question comparison separate from later visibility snapshots.

    June 16, 2026

    First four pages verified live

    This first publication cohort defined the paired-question comparison.

    After publication

    Check the original questions

    Reported mentions rose from 0% to 31% and citations from 0% to 23% on the seven paired questions. Flood and declined-claim prompts remained at zero.

    July 17, 2026

    Disclose a publishing constraint

    The source says the WordPress connection required reconnection. Existing pages remained live, but new publishing was blocked.

    Work described in the study

    Initial four-page WordPress cohort
    Landlord and no-win-no-fee answer content
    Seven-question paired comparison
    Disclosure of unchanged prompts and CMS publishing limits

    Reported results

    The published twelve-week headline is 69% ChatGPT mentions and 58% citations. It is a standing snapshot, not a before-and-after comparison against the larger later library.

    On the seven paired questions, mentions moved from 0% to 31% and citations from 0% to 23%. Some individual questions did not improve.

    Measurement context

    • Seven questions were present before and after the first page cohort. The expanded prompt library cannot be compared to that baseline as a single percentage.
    • The article also contains a distinct late-August snapshot; this summary uses the explicitly labeled twelve-week headline, not an invented merged rate.
    • The source discloses unchanged flood/declined-claim results and movement in a control question. It does not establish incremental sales or causal lift.
    View the complete source on Appear

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