Appear client case study

SimpliphiAI reached 56% ChatGPT citations in August.

SimpliphiAI · B2B software · simpliphiai.com

Appear reports a 56% ChatGPT citation rate in August after publishing 17 answer pages. Across its separate same-question comparison, citations rose from 16% to 23%.

Client results reported by Appear

Read the original study

August 2026 snapshot and separate paired comparison. This is TRC's summary of Appear's client work, not a TRC engagement or an independently verified result.

Source reviewed 2026-10-21. Results vary by question, platform and measurement period.

56%

ChatGPT citations, August snapshot

16 → 23%

Same-question citation rate

Published answer pages

4,312

OpenAI crawler hits in August

The Challenge

SimpliphiAI needed its product and category information to be usable in answers to B2B buying questions.

Appear's baseline included a 16% same-question citation rate. The work focused on publishing a more substantial set of answer-ready product and category pages.

Appear's approach

Appear published 17 answer pages and reported both a same-question citation comparison and a separate August ChatGPT snapshot.

Publication

Product and category pages

Appear reports 17 answer pages published for SimpliphiAI.

Paired comparison

Report the platform snapshot

ChatGPT citations were reported at 56%, while recorded OpenAI crawler hits reached 4,312, compared with 3,661 previously.

Work described in the study

Seventeen product and category answer pages

Same-question citation comparison

Separate platform snapshots

Crawler activity reporting

Reported results

The August ChatGPT citation snapshot reached 56%. The separate paired-question measure increased by seven percentage points, from 16% to 23%.

Recorded OpenAI crawler hits rose from 3,661 to 4,312. That is crawler activity, not a count of unique people, qualified leads or purchases.

Measurement context

The publication does not provide raw-response denominators or exact dates for the paired window. The ChatGPT snapshot must not be presented as the end of the 16%-to-23% comparison.
The source uses differing mention snapshots in different sections. This summary uses the citation figures and page/crawler counts rather than combining those mention rates.

View the complete source on Appear

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